Failing at start(up)

The promise

As many young-adults (yes that how I want to think of myself) I was feed by ‘do your own business – that leads to freedom‘ propaganda.

We all hear about hundreds of startup companies that begin with nothing and become multi million / billion companies.

We all read books about “rich dad, poor dad”  and “4 hours work week” , and so many blogs about failures but eventual success of entrepreneurs.

So it make us feel inspired, makes us feel that we all destined to be special, unique and successful.

Keep calm we all in the same boat

we all in the same boat


A word of honesty

I never had my own startup. The closest thing I had is working as an IT freelancer ( without quitting my main job ). This sucked! I worked harder for less money. I had some flexibility with the taxes but it’s so insignificant that I am not even sure it’s worth mentioning.  I had multiple “projects” and all of them failed before trying even trying a breath of real world air. I tried to do an app called iHungry  – simple app that will help you find a meal at a certain price within certain distance that available at this moment. Or in other words – where can I get me a good sandwich in Tel Aviv at 3am for 4$ ? I tried to do a software for my sister’s business. The software was supposed to manage building expenses for cleaning, gardening, unexpected troubles ( leaking or broken elevator ) while having an ability to keep current cash balance, who of the residents paid his monthly payments vs who didn’t and for how many months. And some others ideas…

All of those “projects” failed. I was out of fuel (motivation, skill or time) in middle of the trip. But those excuses will wait for another post.


failed to finish

failed to finish

The new hope

As I am writing this post and procrastinating another ruby lesson at I have yet another opportunity window. My friends had several ideas for startups and decided to actually implement one of them. This time around it’s not only me as technical person, other partners are technical as well even way more technical than I am. This time around one of those partners have connections to investors with money. This time around those partners are ready to (pardon my language)  “put their balls on the table” – or to put the money where the mouth is. They actually quit their jobs and they are inviting me to join in for the ride.

I am willing to do this leap of faith but the question is for how long the fuel will last this time. Will I fail at start ? Will I also quit before the real business will be born ? Will I again find excuses why everybody wrong ? Will I be able to deliver ? And even better question I am good at being self unemployed ?


Did you ever quit your job and tried your startup for real ? Did you fail ? Share your pain



5 thoughts on “Failing at start(up)

  1. Jay says:

    Humbly, I think you’re asking the wrong questions.

    If you’ve decided to truly take a leap of faith, speak positively and ask encouraging questions about this new venture.

    Pump yourself! Give it your all!

    Don’t focus on possible failure. Face the fact that it may occur, but you don’t have to sit around waiting for it to happen.

    You can pursue what you’re doing with faith, passion, hope and promise. However, you must first make the decision to do so.

  2. A honest and very familiar perspective on our journey as entrepreneur.

    It is frustrating. I agree. It is even more frustrating to venture into this world by your own.

    There’s no silver bullet to succeeding, it’s a mixture of hard work, dedication, passion, luck, your peers (fellow co-founders, or close friends), and so many other variables. All you need to do is do, not try. If it fails, that’s ok, there is always something to learn from. Not everything must grow to a millions of dollars business.

    Nevertheless, keep the spirit going, learn how to pivot, and learn to kill when required, and move on.

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